Occasionally I need to vent, both for good and, well, not so good. I work in an ever-evolving industry where playing it by ear is often the norm but I appreciate the challenges of digital media. Playing it by ear is something I try to do in my own time with playing guitar, that’s right, I’m also one of the many failed rock stars out there. And, when I need to block out all sound, I tend to reach for a glass of whisky (and/or whiskies).

This blog or website, whatever you would like to call it, is designed to unleash my thoughts and opinions (all my own) for both my profession (digital analytics) but also my personal interests (guitars and whisky if you hadn’t already clocked them). Articles will not be long, I know how attention spans have evolved over the last decade, and are completely subjective and up for debate.

If you are brave enough, feel free to follow my ramblings, they may be erratic so please don’t hold your breath in between articles, I don’t want to be held accountable for any repercussions.